Transparency and guidance
The integration allows the Group to enhance collaboration between Waiblingen and Langkampfen, take advantage of the partnership and optimize internal processes. But there are also other benefits. “The merger of the two product ranges harbors great sales and revenue potential by opening up access to new markets, such as the USA and Canada, and offering stronger penetration of existing markets,” says Dr. Clemens Schaller, who has been Managing Director in Langkampfen since May 2018. The Group is also certain that the one-brand strategy currently being pursued will offer more transparency and guidance to customers worldwide.
“The company name change and the expansion are important signals, both within the company and to external parties, that the STIHL Group is further strengthening the Langkampfen facility,” Dr. Schaller says. They were also important because the shift from VIKING green to STIHL orange was watched closely in the region – STIHL Tirol is an important employer in this part of Austria. “And of course we want to remain attractive to skilled workers.” Schaller adds that this will be aided through strengthened ties with the broader Group, access to the global manufacturing network and the Langkampfen location’s tremendous potential for further development. These changes will ensure that the location is viable and fit for the future, making it a “competence center for ground-supported outdoor power equipment” within the STIHL Group for the long term. The iMow robotic lawn mower, for instance, has its roots in Langkampfen. The little mower has to prove its worth every day in a range of specially designed test areas – sometimes at ground level, and sometimes up in the air. That’s because the 3,000-square-meter lawn on the roof of the expanded facility offers space for 17 devices and a range of tests.